FIFA President Gianni Infantino says women’s football has experienced incredible growth and is confident that the World Cup will win over sceptics of the women’s game.

He urged fans to "seize the moment" and snap up Women's World Cup tickets, with most games yet to sell out on the eve of the tournament.

There have long been concerns about sales in New Zealand, which will stage the opening game on Thursday in Auckland when the co-hosts face Norway.

Tickets were still available on Wednesday for the match.

“Many people who believe that women’s football is still not a great game, or it’s not so entertaining or it’s kind of a bad copy of men’s football or some stuff like that – well when they watch a game for the first time they will actually see that it’s a fantastic game,” said Infantino.

“The level has grown incredibly in the last 10 years and the best is yet to come.”

Infantino said if there was one sport where the women’s game could compete with the men’s it would be football.

“I mean, it’s 50% of the population, women around the world, more or less, right?” he said.

“It’s really inconceivable, intellectually, that there is not one sport that can compete with some of the men’s sports.”

Auckland, which is smaller than most of its host city counterparts in Australia, will stage the opening ceremony and the first match between New Zealand and Norway on Thursday.

Access24 reports that FIFA Secretary General Fatma Samoura said a total of 1.375 million tickets had been sold across the tournament so far.

The ninth edition of the Women’s World Cup runs from July 20 to Aug. 20, as the sport’s governing body is expecting two billion people to tune in for the 64-game tournament being co-hosted by Australia and New Zealand, with the event set to kick off in Auckland on Thursday.