Tiktok Wins US Trademark Trial Over Stitch Video Feature

TikTok Inc, Has Convinced A Federal Jury In Los Angeles About Its Stitch Feature,

02:34 PM WAT, Fri March 10, 2023

TikTok Inc, owned by Bytedance, has convinced a federal jury in Los Angeles that its Stitch feature does not violate trademark rights belonging to British video-editing company Stitch Editing Ltd.

The jury rejected Stitch Editing's argument that TikTok confuses consumers by using the Stitch name to brand the popular social-media platform's technology for "stitching" videos together.

A Stitch spokesperson expressed disappointment with the verdict.  Stitch Editing has edited commercials for big companies and clients such as Nike, Samsung and Louis Vuitton and music videos for artists like the Rolling Stones and Lady Gaga. It sued in 2021 over TikTok's Stitch technology, which allows users to splice other videos on the platform into their own.

Stitch Editing told the court that TikTok's use of "Stitch" gave users the mistaken impression that the companies are affiliated and threatened to drown out its brand.

TikTok has argued that Stitch Editing's trademark in its name does not give it a "global monopoly on use of the word 'Stitch' to refer to the process of combining video clips together."

A spokesman for Stitch Editing said it had requested $116 million in damages. The case is Stitch Editing Ltd v. TikTok Inc, U.S. District Court for the Central District of California, No. 2:21-cv-06636.